StrategistBlog.com
May post: Keeping NASCAR On Track
How Leaders Really Develop
A new interactive workshop from Bredholt & Co. featuring an award-winning film, The Endurance, the story of Sir Ernest Shackleton's incredible voyage to Antarctica.
What are the lessons of leadership and followership found in this life-threatening expedition? How might they apply to your people and organization?
Make your next management development session or off-site retreat practical and engaging with learnings for everyone on your team.
For more information call 407.365.4321 or write:
Customer Loyalty and the Internet
"Customer satisfaction is worthless. Customer loyalty is priceless."
--Jeffrey Gitomer
What is customer loyalty?
Here is a good definition from a blog post by Adam Toporek:
"Customer loyalty is the continued and regular patronage of a business in the face of alternative economic activities and competitive attempts to disrupt the relationship.
"Customer loyalty often results in other secondary benefits to the firm such as brand advocacy, direct referrals, and price insensitivity."
Do your products or services create this kind of loyalty?
Our May post is about learning from NASCAR as it goes through demographic and social changes affecting loyalty to the famous brand and racing experience. What can you learn from NASCAR's $5 million research on customer loyalty?
You can read the post at StrategistBlog.com.
We look forward to hearing from you.
Russ Bredholt, Jr.
Serving business and nonprofits since 1980
